Chinese culture going out ushers in matrix breakthrough

The exquisite details and spectacular scenery of Yingxian Wooden Pagoda are also highly reproduced in the game. As China's oldest surviving pure wood structure pavilion-style building, Yingxian Wooden Pagoda tower body all rely on wooden components mortise and tenon each other, the whole tower up and down there are 59 different forms, 480 arch.

Peripheral products online “seconds empty” “Wukong” IP detonation market

With the “Wukong” out of the circle, a variety of peripheral products, co-branded products continue to sell, and even online “seconds empty”. This is the “black myth: Goku” in the protagonist - the fate of the people, 40 centimeters high, collector's edition of the entity gift box in the e-commerce platform on the shelves, limited to 10,000 sets, instantly be snatched up.

“Wukong” global fan games and culture ‘on the same boat to the sea’.

The Chinese elements presented in the game show global players a Chinese mythological world full of charm and imagination. From the famous mountains and rivers to the ancient temples of the millennium, from the high soundtrack to the character settings. Many foreign players began to pay attention to traditional Chinese culture by focusing on this Chinese game. 

Data show that in 2023, the actual sales revenue of China's self-developed games in the overseas market amounted to 16.366 billion U.S. dollars, with the scale exceeding 100 billion yuan for five consecutive years. Behind the game “going overseas” is the double leap of Chinese cultural confidence and game technology. 

Sun Jiashan, an associate researcher at the Central Culture and Tourism Management Cadre College, said that the influence of Chinese games overseas has been increasing in recent years, and it can be clearly seen that China's culture is ushering in a matrix breakthrough in going out.